wild ambition.
Zero Apologies.

Bare Instinct is a Utah-based Benefit LLC launching a modern bathroom hygiene movement built on awareness, choice, and instinct. We believe people deserve more than inherited routines and blind obedience—we help them reclaim a cleaner, smarter, more intentional standard of human hygiene.

Founded by Ann Marie Birkholz, an impact-driven leader awakening and raising the standard for Americans.

Read the Manifesto.