WATER NEVER LOSES: WHY THE OLDEST CLEANING TOOL STILL WINS
The most reliable way to clean the human body is water.
From the earliest days of humanity, water has been our primary means of care. It is how skin is washed, how wounds are protected*, and how newborns are safely bathed*. Across every culture and climate, this approach has remained consistent for one simple reason: it works.
How Water Actually Cleans
Water is effective because it acts as a natural solvent. Rather than rubbing or scraping the skin's surface, water flows into the ridges of the skin to lift and carry away what doesn't belong.
Because it is a liquid, it reaches into curves, folds, and sensitive areas without the need for harsh pressure. True cleaning happens through gentle removal, not friction. That difference is vital, it is why water feels thorough without leaving the skin raw or irritated.
Why the Body Prefers Water
The human skin is biologically designed to interact with water. While dry materials can be abrasive and modern chemicals can be aggressive, water respects the skin's natural moisture barrier. After washing, the body feels clean rather than stripped.
This balance is especially important for:
Sensitive areas: Where the skin is thinnest and most prone to irritation.
Healing skin: Where keeping the area clear is essential for recovery.
Developing skin: Where the priority is maintaining the body’s natural oils.
Proven by Practice
In any setting where hygiene is the top priority, water is the primary tool. We rely on it to wash our hands, prepare our food, and maintain medical-grade cleanliness*. It is a universal constant in health and skincare because it provides a level of purity that dry methods simply cannot match.
A Consistent Standard
Moisture is simply the most effective way to reach the skin's surface to lift and rinse away what doesn't belong. This is a fundamental truth of hygiene: water clears the skin more effectively, and more gently, than any dry alternative.
Modern hygiene isn’t about adding more steps; it’s about choosing the right ones. Water-based cleansing sits at the foundation because it is effective, gentle, and reliable. It cleans thoroughly while respecting the body.
Water remains the gold standard because it is the one tool that has never been outperformed*.
Stay Wild. Stay Clean.
The Modern Hygiene Standards are stewarded and published by Bare Instinct, a Benefit LLC.
*Statements regarding history, hygiene, and product performance are based on primary research. Read our Truth Bombs page for full citations and sources.
