*FOR IMMEDIATE RELEASE*
Bare Instinct Benefit LLC
Contact:
Ann Marie Birkholz
801-971-0859
annmarie@bareinstinct.co
ON WORLD TOILET DAY: BARE INSTINCT UNLEASHES THE CLEAN A** REVOLUTION
New Utah-based Benefit LLC launches manifesto, confirms a patent-pending filing, and calls for the end of 133 years of bathroom autopilot
HYRUM, UTAH — November 19, 2025 — On World Toilet Day, Bare Instinct™, a Utah-based Benefit LLC, launches its cultural rebellion with a new video and founding manifesto. The company is calling for an end to the unquestioned bathroom routines that have shaped American hygiene for more than a century. The launch video dramatizes the stagnation of bathroom culture, and the manifesto lays out the brand’s vision for a smarter and more intentional future.
“Our bathroom habits are among our most stubborn. Bare Instinct exists to interrupt the pattern and invite a smarter standard, one that moves us beyond automatic dependence on traditional toilet paper,” says founder Ann Marie Birkholz.
THE MANIFESTO: WILDLY CLEAN HUMANS
The Wildly Clean Humans manifesto reframes cleanliness as autonomy rather than obedience and invites readers to rethink what they have long accepted as “normal.”
THE REBELLION BLUEPRINT: HOW WE BREAK THE SPELL
Bare Instinct’s movement meets people where they are and outlines cultural phases that encourage more thoughtful and modern hygiene habits.
Rethink: Snap out of autopilot. Reexamine the version of bathroom “normal” you have carried your whole life. Pledge Rebellion.
Reduce: Explore water-based cleansing, decrease reliance on traditional toilet paper, or consider alternatives such as bamboo-based toilet paper as part of rethinking personal habits.
Refuse: Consider a complete rinse-and-dry approach as modern solutions emerge across the industry.
Rewild: Live wildly clean, where hygiene is intentional, confidence is higher, and habits shift away from single-use products.
THE VIDEO: 134 YEARS OF DEBATE
The launch video uses parallel historical scenes to contrast a couple introduced to the “new” toilet paper ritual in 1891 with the same couple in 2025. More than a century later they are still searching for better options and still relying on the same routine. The video delivers the case for the Clean A** Revolution through powerful and story-driven visuals.
THE INVITATION: RECRUITING WILDLY CLEAN HUMANS
Bare Instinct is calling for unapologetic humans who are ready to break the bathroom spell. Join the movement by signing up as a Revolutionary, an Insider, or a member of the Beta Force at bareinstinct.co.
“This century-old routine is so ingrained it rarely earns a second thought. Bare Instinct is the spark for defiance because the status quo stands between us and being wildly clean.”
Learn more at bareinstinct.co.
ABOUT BARE INSTINCT
Bare Instinct is a Utah-based Benefit LLC focused on evolving hygiene through rebellion and unapologetic clarity. Built to challenge inherited norms and outdated bathroom practices, the company stands for one thing: Wildly Clean Humans™. Bare Instinct is developing proprietary patent-pending drying technology as part of its ongoing exploration into future rinse-and-dry hygiene innovations. No claims are made regarding current product availability, performance, or environmental impact.
Tagline: Wildly Clean Humans™
Sign-off: Stay wild. Stay clean.™
Launch Hashtags: #bareinstinct #wildlycleanhumans #IPledgeRebellion #staywildstayclean