Launched: we’re Coming for America’s Most Stubborn Habit
On November 19, 2025, the Clean A** Revolution went live: website, manifesto and launch video.
Not against a product or a company.
Against a reflex most Americans never chose:
Dry wiping.
This is a psychology-backed movement* to upgrade personal habits and drag U.S. bathroom culture into the century it’s actually living in.
Aspire → Adopt → Automate
The early model (Rethink, Reduce, Refuse) evolved fast. It needed to match real human behavior change.
ASPIRE — Motivation
Superiority & Disruption
ASPIRE to break the spell.
This is the spark, recognizing that dry paper isn’t “normal,” it’s just old. Outdated technology from 1891.* ASPIRE is the moment you demand a modern standard: superior hygiene that is gentler on your skin, significantly less wasteful, and undeniably cleaner.* You disrupt the reflex by wanting something better.
You disrupt the reflex by wanting something better.
ADOPT — Ability
Unapologetic Simplicity
ADOPT a new method.
Remove every excuse by maximizing Ability: today’s bidet attachments are cheap, simple, and install in minutes, no plumber, no plumbing changes. The switch becomes frictionless: attach one low-cost device and you’re instantly upgraded.
It leads to the only reasonable conclusion:
“If it’s this easy, why wouldn’t I switch?”
AUTOMATE — Prompt & Reward
Permanent Lock-In
AUTOMATE your clean standard.
Once the bidet replaces toilet paper, it becomes the new Prompt, a built-in cue that interrupts the old wiping reflex the moment you sit down. The Reward follows immediately: a clear, confident sense of being actually clean, not vaguely wiped and unsure.
That loop rewires the habit fast. Dry paper doesn’t just feel outdated, it feels unnecessary.
AUTOMATE is where the new routine becomes your default.
Effortless. Permanent. Irreversible.
Stay Wild. Stay Clean.
