The Great Smear Campaign: How Dry-Wipe Dogma Got So Deep in Our Heads
Hardware doesn’t start revolutions, behavior change does.
Here’s the Insider truth: a product alone was never going to solve the problem. America isn’t held back by the lack of a good bidet. It’s held back by a deeply ingrained habit, dry wiping on autopilot because that’s what everyone was taught by their parents.
You can’t fix a 134-year-old habit* with a new gadget.
You fix it by changing the behavior underneath it first.
That’s why the Revolution came first.
The Real Barrier Was Never Technology
Bidets are already cheap, effective, and easy to install.
And still, adoption barely moves.
People don’t avoid bidets out of preference.
They avoid them because the idea never even enters the mind.
No prompt, no conversation, no cultural permission.
A product can’t break that silence.
A movement can.
Culture Must Shift First
Bathroom hygiene is still taboo in America.
You can’t sell a solution to a problem the culture refuses to admit exists.
So the Revolution’s job is simple:
break the silence, reframe “normal,” and make people question the default.
Once the behavior moves, the culture must supports it.
Once the culture moves, the product lands in a world ready for it.
Heads-Up: And yes, while the Revolution rewires behavior, I’m quietly engineering the fix for the part every bidet still gets wrong: drying. The last barrier is already in my sights.
Stay Wild. Stay Clean.
